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Office of Marketing and Communications

Greater College Park

A water tower in College Park's discovery district encompassed by graphics of the Maryland M logo and Maryland flag graphics
Angled view looking at the corner of the Capital One Tech Incubator building, situated next to The Hotel at the University of Maryland
Three murals featured on Knox road in downtown College Park. One of a Baltimore Checkerspot butterlfy of black wings with white and orange spots sitting on bright yellow black-eyes Susans, the Second mural of a bright green Diamondback Terrapin basking on some rocks, and the third mural is a representational portrait of a young person with big hair and wide winged eye-glasses in a white colored shirt.
A chef at The Hall CP carefully prepares a pizza on a counter dusted with flour next to a row of ingredients. Restaurant patrons enjoy their meals while having conversations in the background
a White-wash store front with plantings by glass frontdoors. The establishment's name in large bolded font stretched across the top of the building: Vigilante Coffee Co.
A nighttime view of the WeWork offices near the University of Maryland campus. warm light spills out from the tall windows along the front side of the building.

The Office of Marketing and Communications raises the profile of Greater College Park, a private-public effort to revitalize and strengthen the university and surrounding community and to become one of the nation’s top college towns. We created its visual identity and direct the strategy to publicize the dozens of openings of downtown amenities, academic buildings and startup businesses. Through consistent, ongoing media outreach, social media plans, videos, stories and more, we promote the immediate and long-term benefits of this unprecedented development boom.

Visit and view the Greater College Park website

Campus Partners

Office of the President

Division of Administration and Finance

External Partners

City of College Park

Dozens of real estate developers and businesses

Announcements and Media Coverage

Technical.ly DC: Inside WeWork’s space at the University of Maryland

Washington Business Journal: Sneak peek: Inside UMd.'s new computer science center named for an Oculus VR co-founder

Bisnow: Capital One Launching 'Innovation Lab' In College Park's Discovery District As Part Of New UMD Partnership

Washington Business Journal: The food hall takeover continues, this time in College Park

Technical.ly Baltimore: Cybrary will anchor this UMD Discovery District building in College Park

PG Sentinel: University of Maryland Breaks Ground on New Public Policy School Building

Roast Magazine: Vigilante Coffee Seeks High Marks with New Cafe in College Park, Maryland

Terp: International Flavors

Maryland Today

A Greater View

The ‘Greater’ Transformation’

A New Symbol of College Park Partnerships

Momentum Carries Greater College Park in Pandemic

UMD Spinoff IonQ Opens New Data Center in Greater College Park

Video Recap:

The University of Maryland is working with partners to create the modern land-grant university. Research and industry in lockstep. Public and private enterprise working in close collaboration. An academic and economic engine for our region and our nation.

Print Brochure opened to a spread depicting a map of the Greater College Park areas where areas of interest are highlighted for further engagement.
Print Brochure opened to the spread for an article "The boom gets bigger" going into more detail about various spaces in the Greater College Park community. along with images of the Jones-Hill house, area Art Walk, and The Hotel lobby spaces
View project: Maryland Day Back to all Projects View project: Terp Magazine